award-winning art direction

Known for designing unique, elegant and cost-effective engineering solutions for their clients, Dar sought the same from their online presence.

Design challenges included representing the firm's wide areas of activities in a cohesive way, while allowing client flexibility in how work is showcased.

The site's uniqueness comes from the immense flexibility it affords to its client. A "behind-the-scenes" administration system allows the client to add, amend and delete pages in a web-based interface that anyone can be trained on in less than 30 minutes. Because there's no preset limits, the client site can feature 200 or 2,000 pages.

Within any page in the admin system, incredible flexibility has been built-in: the background color, text color and link color can be controlled with a inline color picker. Text can be positioned over images by way of coordinates system to suit the image.

Services: art direction, project management, copywriting, and image selection