big things often have small beginnings
St Luke's Nursery School is a small, private nursery operating from the halls of St. Luke’s Church. The school prides itself on providing outstanding, child-focused care in a friendly, safe and stimulating environment.
As the small fish in the sea of corporate nursery chains, St Luke’s needed a new identity to communicate their vision and help set them apart to prospective families.
One of the design challenges was to incorporate key elements into the new logo - the church, child-like artwork, and rainbow colours - without it feeling too “childish.”
The solution was to couple a playful brand mark with more traditional design elements to form a modern, bold new identity. The new brand identity communicates the school’s core values and its staff’s professionalism without the corporate feel of the big chains.
An affordable library of clip art was sourced and modified
