design for print

Why do some predictions, like the paperless office we’ve been hearing about for last 30 years, never materialise? Dr. Michio Kaku, a theoretical physicist and futurist has an interesting explanation:

“…Whenever there is a conflict between modern technology and the desires of our primitive ancestors, these primate desires win each time. That’s the Cave Man/Woman Principle.  The caveman always demanded ‘proof of the kill’...similarly, we want hard copy whenever we deal with files. We instinctively don’t trust the electrons floating in our computer screen, so we print our emails and reports, even when it’s not necessary. That’s why the paperless office never came to be.”

Corporate communication pieces and brochures for Dar Al-Handasah (Shair and Partners), a global engineering design firm of over 10,000 staff operating from 45 offices in 30 countries.

Services: Design, Copywriting, heavy/structural editing, image sourcing, art direction for photography, print production management

Corporate communications collateral for Dar Group. Operating from 193 offices in 58 countries, the privately-held company is comprised of 13 independent firms. Its members collaborate in particular market sectors and regions under the Dar Group brand.

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